Whether Consumers Are Loyal to The Product Depending on The Area of Behavior
Words: 487 Pages: 2 4285Brand Origin Knowledge or BoK is a term used to see if the customers can identify the product’s origin. It’s an important term in Consumer Behavior and is used to learn if the consumers are loyal towards a product based on its origin. If we specifically look at the “2016 Ranking of Top 100 Brand”, we can see that 5 out of the first 10 big brands comes under technology department. This shows how the category of technology is evolving […]